Using Mass Notification for Non-Emergency Scenarios


Mass Notification for Non-Emergency Scenarios

When it comes to mass notification, emergency situations are a primary use case. We’ve talked numerous times about how mass notification systems tied to the right devices throughout an organization have the ability to reach as many people as possible, as quickly as possible. This can help minimize confusion, help with response times, and generally keep people out of harm’s way. But a mass notification system is a big investment, and many organizations don’t simply want a tool they hope they never have to use. For better ROI, organizations need to look for solutions that deliver mass notifications during an emergency and help perform daily non-emergency related tasks.

In this blog post, we’ll go over some non-emergency use cases organizations can leverage their mass notification system for to get a better return on investment.

Scheduled Messages

While mass notifications help get the message out the moment an emergency occurs, some systems also let organizations schedule messages in advance. This can help organizations that need to make regular announcements. For example, schools can schedule school bells, alleviating the need for manual triggers or managing that task from a separate system. In healthcare, hospitals can use it to announce that visiting hours are over, giving staff more time with patients. Manufacturing facilities may want to use it to schedule break times or other work stoppages. In retail environments, it can be used to warn shoppers that a store will be closing soon.

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Scheduled messages have the added benefit of helping to test your mass notification system and its connected devices. If messages aren’t being played over certain devices, or in certain areas, there’s a good chance there’s a larger problem that needs to be addressed. It’s a best practice to find daily uses for a mass notification system to ensure that every element works properly when you need it most.

Learn why regular testing ensures effectiveness

Automated Processes

The same scheduling tools can often be used to automate other processes via a contact closure. This can be used to either activate or shut off certain systems at specific times. For example, a K12 school connected our InformaCast mass notification system to a contact closure for the system that automatically flushes the school’s toilets at regular intervals. With the InformaCast scheduling tool, they can now shut off flushing when the school is not in use, helping to save money on their water bill. A manufacturing company uses InformaCast and contact closures to trigger music, signaling that production has stopped because the production line has run out of product. This has helped increase productivity. The only real limit for this use case is an organization’s imagination and the tools they have available.

Group Alerts and Organization Announcements

Dynamic mass notification systems will give users the ability to create multiple groups to reach people with specific messages. For emergencies, we sometimes talk about alerting security teams or administrators before sharing a notification with an entire organization. However, with customizable message templates, those use cases for messaging groups can greatly expand. Perhaps when someone calls in sick, a mass notification sent to a group of available employees can help fill that shift more efficiently than calling individuals one at a time. It could even be as simple as sending an alert to a group that includes all the devices in a building to let people know an organization-wide meeting is starting or that a catered lunch has arrived.

Proximity Notifications

If a mass notification system offers geo-fencing capabilities or the ability to establish an area of interest, this also offers possibilities for non-emergency use. This kind of feature is typically used to ensure that everyone within a defined area receives an emergency alert, but it can also be used to send notifications when someone or something enters or leaves an area. Certain organizations use this function to be made aware of deliveries that will be arriving soon, and some hospitals have even experimented with using it to alert staff when pregnant patients are arriving to give birth. This minimizes downtime and confusion and helps operations run more smoothly because the right people are informed at the right time.

One Solution for All Your Mass Notification Needs

InformaCast Fusion offers customizable on-premises and mobile notification to help your organization accomplish all of your emergency and non-emergency mass notification needs. Connect to a wide range of devices and systems to send regular messages and configure the system to alert everyone in your organization during a crisis event. Reach desk phones, mobile phones, IP speakers, digital signage, desktop computers and more with live and recorded audio and text and visual messaging that captures people’s attention to keep them informed.




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