Why a Siloed Approach Doesn’t Work for Mass Notification


The Importance of Speed and Reach

When we talk with prospective customers, too often we hear that they are using multiple systems to accomplish different tasks when it comes to safety and alerting. They think they need a separate, specialized solution for each challenge they encounter. But this simply isn’t the case, and in some cases can be detrimental to the safety goals an organization is trying to accomplish.

When you’re trying to alert people during an emergency the two factors that will determine the effectiveness of your alerts are speed and reach. You need to be able to quickly send an alert that you know is going to reach everyone. If you aren’t using a single, unified solution, delivering effective alerts is likely challenging and preventing you from doing all you can to keep your people safe during a crisis. In this blog post, we’ll go over why a siloed approach doesn’t work when trying to deliver mass notifications, and the benefits your organization can experience when switching to a single system.

Separate Systems Means Wasted Time

When every second matters, do you want to waste time sending out your alerts? If you’re utilizing more than one system to deliver alerts, you’re wasting precious seconds getting the word out to your people. We’ve seen organizations have separate systems for mass SMS text messaging, overhead paging, digital signage, computer desktop popups, and desk phone broadcasts. Sometimes these systems are even separated by building, making it so you need a person in each building just to activate the alert. Some organizations have a system that triggers alerts for facilities emergencies, and a separate one for violent threats. But if you have a dangerous situation happening in your organization, you can’t afford to be logging in and out of different systems to send alerts or relying on someone with the right permissions to trigger a broadcast from a specific system. You need to be delivering immediate, actionable alerts to the right people. The faster you can do this the more likely it is you can get people out of harm’s way.

More Likely to Miss Something

Another issue with a siloed approach for mass notification is that you’re more likely to miss someone or something when sending your alerts. Emergencies create chaotic atmospheres, which can cause people to rush when getting a message out. With separate systems for sending different kind of alerts, you may miss triggering a certain system or sending a message to a particular group or area. This can have severe consequences during extreme situations like active shooter events. You need to be sure you are reaching everyone and everything with the safety information they need to avoid danger. One of the best ways to do this is by tying all your devices and systems together, so a single trigger can notify everything and everyone.

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Increased Maintenance Issues

With multiple systems, you’re also likely spending more time maintaining each one. Whether it’s making sure devices are registering properly, collecting and updating and/or deleting contact information, or running software updates, each system needs to be looked after to ensure it’s running properly. This also poses a problem related to the previous point. If you miss an update or have old or incorrect information in one of these systems, when the time comes to use it, you won’t be able to reach the people who need to receive whatever message you’re trying to communicate. The more you need to maintain, the more you’re opening yourself up to errors that can have a devastating impact on your organization.

Simplify with a Single System

When you use a single system for mass notification you can eliminate most of these challenges. Any piece of software is going to require maintenance, but wouldn’t you rather maintain everything from a single system, than worry about maintaining multiple systems? With a single system you can bring everything together to customize and configure messages, so you know you’re sending the right alert to the right people and devices. You can tie together siloed devices and systems so they speak to one another and all work together to deliver mass notifications to your people. This helps improve the speed and reach of your alerts, so you can quickly and easily share information with everyone.




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