How Keep Visitors Informed of a Crisis in Any Industry

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Simple, Opt-in Messaging

While an organization’s top priority should always be the safety of its people, it is also important to protect visitors who may not be aware of safety procedures and tools your organization has in place. Emergency events can happen at any time, whether it be severe weather, an active shooter, or some other crisis, organizations have a responsibility to protect everyone who may be on their grounds.

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Emergency notification systems can help send alerts quickly to a variety of devices, but being able to reach people on mobile devices is crucial. That’s why using an emergency notification system that allows visitors to opt-in to receive messages can make sharing information easier.

In this blog post, we’ll go over the best ways to share instructions for how visitors can opt-in to receive notifications and provide example use cases and messages to send to visitors to encourage them to opt-in to receive emergency notifications and stay informed.

Visible, Clear Instructions

When looking for ways to encourage visitors to opt-in to receive emergency messages, a combination of analog and digital tactics can work best. Posting signage around buildings with clear instructions helps make visitors aware of the safety services your organization offers and how they can be included. For larger scale events that require advance communication it’s important to include details for how they can opt-in. Overhead speaker announcements and messages on digital signage can also be helpful reminders for people throughout their visit.

Below, we’ve compiled sample messages that can be used to communicate with visitors to encourage them to receive messages.

Business

Businesses can have visitors for any number of reasons, from short meetings to multi-day on-site conferences. Keeping visitors informed about potentially dangerous situations, such as a need to evacuate the building, help everyone stay safe.

Here is a sample message businesses can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during our partner conference, text #partner to 555-555-5555.”

Government

Government buildings frequently have people coming and going. Visitors from other departments, agencies or countries may need to be kept in the loop should there be a threat to the building.

Here is a sample message government entities can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during your time with us, text #visitor to 555-555-5555.”

Healthcare

Healthcare facility visitors can include contractors, patients’ families and more. Using automated alerts can keep them informed of dangers, but also routine announcements like the end of visiting hours.

Here is a sample message healthcare facilities can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during your time at our facility, text #guest to 555-555-5555.”

K-12

K-12 schools often have parent volunteers and events on school grounds that bring in visitors. Automated alerts can tell people to seek shelter or leave an area that may be dangerous in a school or district.

Here is a sample message schools and districts can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during your time at our school, text #parent to 555-555-5555.”

Higher Education

College campuses present many opportunities for visitors, including major sporting events and family weekend. Emergency events can occur at any time, and with increased numbers of people on campus

Here is a sample message college and university campuses can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during your time on campus, text #family to 555-555-5555.”

Manufacturing

Manufacturing facilities can be hazardous places, so safety should always be a top priority. Including visitors in emergency alerts helps keep them informed and out of harm’s way should an incident occur.

Here is a sample message manufacturing facilities can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during your time in our facility, text #manufacture to 555-555-5555.”

Retail

Retail stores have hundreds of visitors every day, so it’s critical to keep them informed of emergencies so they can stay safe. Offering the ability to opt-in to receive alerts will go a long way to keeping people informed.

Here is a sample message retailers can use as a template to send to visitors, asking them to opt-in to receive emergency alerts:

“To receive notifications during your time in our stores, text #shop to 555-555-5555.

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