Singlewire Spotlight: Christina Larson


Each month, we feature one of our stellar team members on our blog. Learn more about them and what they do at Singlewire.

How long have you been at Singlewire and what’s your position?
I’ve been at Singlewire for just over three years, starting in March of 2015. I joined the team as a marketing assistant to handle trade show logistics and graphic design, and have since transitioned into a marketing specialist position.

Please describe what you do at Singlewire.

As a marketing specialist, my main responsibilities are video production and graphic design. I help create and develop videos for product updates, marketing, and tutorials. This includes recording and importing media, editing audio, and building motion graphics. I also contribute various graphics and page layout designs for sales and marketing materials.

What do you like best about working at Singlewire?

I like that there isn’t a “one hat fits all” approach to our work or positions. You aren’t doing the same thing every day, and everyone gets to collaborate with different teams. The work we do also has value and purpose to help keep people safe and informed.

What have you gained from working at Singlewire?

The experience of telling a story through our brand, and how important brand standards and messaging are in general. We have a cool story and a powerful solution, so learning how to share that through different forms of media has been really interesting.

Where do you see Singlewire in the next five years?

With the Internet of Things and AI, I think InformaCast will be able to integrate with even more than we already do now. This will likely result in our rapidly growing development team taking over the top floor of the office. I also see Singlewire having a stronger international presence.

What are your favorite things to do outside of work?
I enjoy being outside, whether it’s hiking with my dog or relaxing on the capitol square with a snack and coffee. There always seems to be a fun local event to attend in Madison. Running and exercise have become part of my routine again after a lazy hiatus after I finished my first, and probably last, half marathon.

What’s the best place you’ve traveled to and why?

A few years ago I traveled to Athens, and I’m excited to be going back to Greece this fall to explore Mykonos. It’s been my favorite because Athens has heart and perseverance that I haven’t been able to experience anywhere else. Good food, great views, and friendly locals. (With the exception of my night hiking experience to view the Parthenon lit up in the dark. Probably not the best decision I’ve made to meet friendly people off the beaten path).

A close second would be visiting New York City for the week over Thanksgiving. I was able to attend the Macy’s Thanksgiving Day parade and see the city decorated for the holidays.

What TV show or movie are you most ashamed to admit you love?

Jersey Shore (GTL!) or any cooking show with Gordon Ramsay.

If you could only eat one thing for the rest of your life, what would it be and why?

Sushi. There is plenty of variety so it would never get old.

Do you have any special talents?

Is sleeping a talent? I have the ability to sleep pretty much anywhere at any time of the day. I don’t remember the last time I was awake for an entire flight or road trip. I can’t sing or dance, and I’m a mediocre cook, but I’m always willing to try something new.





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