Great ShakeOut 2021 Helps Prepare Organizations for Earthquakes


Great Shakeout 2021

The annual Great ShakeOut event will take place on Thursday, October 21, 2021. The event is a one-minute earthquake drill that sees organizations in different states, regions, and countries work to protect their people from the dangers posed by an earthquake. It is impossible to know when and where an earthquake will strike which is why it is important for people to know what to do so they can stay safe should one occur. Planning for the Great ShakeOut and executing drills is also a great opportunity for organizations to update emergency plans and supplies, and identify potential hazards in their facilities to better prevent injuries should they experience an earthquake.

One of the main components of the drill is practicing the "Drop, Cover, and Hold On" strategy. This helps people act quickly when they may only have seconds to protect themselves in an earthquake before strong shaking knocks them down or drops an object on them. People that are inside a building are encouraged to move no more than a few steps, then:

  • DROP to the ground,
  • Take COVER by getting under a sturdy desk or table, and
  • HOLD ON to it until the shaking stops.

As noted on the Great Shakeout website, ground shaking during an earthquake is seldom the cause of injury. Most earthquake-related injuries and deaths are caused by collapsing walls and roofs, flying glass, and falling objects. It is extremely important for a person to move as little as possible to reach the place of safety he or she has identified because most injuries occur when people try to move more than a short distance during the shaking.

Earthquakes and Mass Notification

Knowing the devastating impact earthquakes can have on an organization, Singlewire Software has partnered with Early Warning Labs (EWL) to integrate their Early Earthquake Warning solutions with our InformaCast mass notification software. Through a proprietary SaaS platform and hardware interface, EWL can deliver up to 60 seconds of warning before an earthquake strikes a designated facility. This software and hardware equipment can be integrated with InformaCast to send mass notifications throughout an organization and automate processes to shut down critical systems before an earthquake strikes. Recorded audio and pre-drafted text messages can be sent to a wide array of devices, including desk phones, IP speakers, overhead paging systems, desktop computers, digital signage, and mobile phones. Messages can alert people that an earthquake is imminent and provide safety instructions for how to best protect themselves during the event. It can also be used to send “All Clear” messages when the threat has passed.

More Earthquake Safety Resources

The Great ShakeOut website also offers a variety of additional resources to help ensure a successful drill for your organization. This includes manuals, videos, and posters to help educate people on proper procedures and to assist in running your drill. While earthquakes can be unpredictable, the better prepared your organization can be, the better chance it has of mitigating the impact of this type of event.




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