Engage Recipients with Interactive Mass Notifications


Interactive Mass Notifications

When an emergency occurs, your top concern is likely going to be alerting your people so they are aware of the situation taking place. But one-direction outbound alerts only get you so far. It doesn’t offer any opportunities for feedback to see if people have safely gotten out of harm’s way or if they need assistance. Whether it’s an active shooter, severe weather, or the ongoing pandemic, giving message recipients the opportunity to interact with organization leaders helps assure people the situation is being managed. Even simple yes or no questions can give critical insight into how an event is unfolding, which can lead to a better response.

Mass notifications can help you reach all of your people and give them the option to respond to your messages. In this blog post, we’ll outline how you can engage recipients during critical events with interactive mass notifications.

Confirm Responses

One of the best ways to get recipients to engage with mass notifications is by using confirmation responses. Confirmation responses are notifications that offer recipients the ability to respond to the message that has been sent to them. Messages can be sent as SMS text messages, a desktop alert, email, a message on a desk phone screen, and to virtual collaboration tools like Microsoft Teams. With customizable messages, organization leaders can ask whatever question is most relevant given the situation.

This functionality is particularly relevant during the COVID-19 pandemic when people are working remote, and guidelines and precautions continue to evolve. Notifications can ask simple questions like whether or not the recipient has read the message which could include details about new processes and procedures. It could also be used to pre-screen employees for symptoms so they do not enter a facility and expose others.

In the event of severe weather or an active shooter, notifications can ask if people have successfully sought shelter or if they need assistance. Knowing who is safe and who is still in danger helps deliver a better response to those most in need.

Gather Stakeholders

In addition to getting feedback from recipients directly involved in emergency events, organization leaders can also manage events with interactive notifications that ask recipients to join a conference call or virtual collaboration space. This automatic invitation helps gather key stakeholders quickly when time is of the essence. They can then assess what has happened so far and determine the best course of action to keep everyone safe and resolve the situation.

Interactive alerts that require people to take action help make them more invested in the event that is taking place and its outcome. They will be on the lookout for further updates and if anything else is needed from them. Making this strategy effective requires education on the frontend about what people can expect when an emergency happens. This includes the type of communication they will receive, what devices will be used to deliver it, and what they should do once they have received a message.

Leveraging interactive mass notifications helps develop a more effective safety and communication plan, so that when it matters most, your people take the proper steps to keep themselves safe and minimize disruptions.




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