NEWS: Singlewire Software Adds IPAWS Mass Notification Functionality to InformaCast



Singlewire Software now offers Integrated Public Alert and Warning System (IPAWS) mass notification functionality via its InformaCast Fusion software offering. IPAWS provides public safety officials (federal, state, local, tribal, etc.) with an effective way to alert and warn the public about serious emergencies. This new functionality within InformaCast utilizes the Emergency Alert System (EAS) and Wireless Emergency Alerts (WEA) to broadcast messages.

“The biggest hindrance for someone seeking safety during an emergency is not seeing an alert,” said Pat Scheckel, executive vice president of product management at Singlewire Software. “With added IPAWS functionality, our InformaCast mass notification software expands its already robust reach to ensure everyone is aware that a crisis is taking place.”

Deliver Effective Messages

InformaCast uses IPAWS to send alerts to WEA, which can reach any cell phone within a geographic area, and EAS, which allows users to set a screen crawl across TV screens for local TV stations. The goal is to provide organizations with the best possible options to reach everyone about critical emergency events. Utilizing these two methods helps extend InformaCast notifications beyond devices that are connected to the system.

“The effectiveness of a message is directly tied to how many people see it,” said Scheckel. “Organizations can now reach people even if they are not InformaCast users by utilizing public broadcast methods to share alerts.”

The IPAWS functionality is different than standard InformaCast notification methods as it requires approval from FEMA to use. Organizations using InformaCast need to be recognized as an authorized Coordinating Operating Group (COG) by FEMA. This authorization is typically only granted to organizations involved with public safety, such as universities, police, sheriff, and state emergency management offices. Once authorized, a COG can use the IPAWS functionality within InformaCast to send Amber Alerts, Evacuation Notices, Shelter In Place, Silver Alerts, and other relevant emergency notices. Those alerts are typically limited geographically to only send to devices within the county the COG is located.

Go Further with Fusion

InformaCast Fusion with IPAWS functionality now offers the most complete reach of our mass notification offerings. With the ability to reach on-premises and mobile devices within an organization as well as people who are not registered with InformaCast via EAS or WEA. This reduces the chance someone will miss critical information during an emergency event, and helps them take actions that keep them out of harm's way. 




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