7 Strategies for Clear Campus Communications During a Crisis

strategies for clear emergency notification during a crisis on campus

Reduce Noise and Minimize Misinformation

A recent article from the Washington Post highlighted the challenges colleges and universities face when communicating critical information during a crisis situation. Conflicting reports from social media, news outlets, campus services and friends can lead to unnecessary confusion and fear among students and staff. Having a system in place that notifies an entire campus during an emergency can help keep everyone safe.

Here are seven tips for providing clear communications to your campus during a crisis:

  1. Utilize a Single System - When a crisis occurs, time is of the essence. Safety and security personnel don’t have time to log in and out of different systems to send multiple messages. A single system that reaches everyone helps share vital information quickly.
  2. Reach Multiple Devices – Your system should reach landline phones, mobile devices using a mass texting service, desktops, and even digital displays. Every available device that can reach your campus population should be utilized to inform them of the situation.
  3. Provide Regular Updates – Combat misinformation by sending customized follow-up messages after your initial alert goes out. Include more specific information about the situation and what steps students and staff should be taking to remain safe until it has been resolved.

  4. Designate Groups – Use your notification system to determine who receives certain messages. During an emergency, everyone should receive an alert, but to help manage the crisis, instructional follow-up messages might only need to be sent to certain groups. Select these groups ahead of time for more effective crisis management.

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  1. Build Message Templates – Prepare for any scenario by pre-building message templates. These messages can be sent immediately at the onset of a crisis to provide basic information that initiates safety procedures.
  2. Send in Multiple Formats – Ensure you reach everyone by sending your notification in multiple formats. Phone calls, SMS texts, push notifications and emails make it more likely everyone receives your message during a crisis.
  3. Gather Your Team – Certain systems will give you the ability to instantly bring together your crisis management team on a conference call. This is especially helpful on college campuses when people are likely to be in different areas and need to begin collaborating quickly.

InformaCast from Singlewire helps colleges around the world easily send crucial information to their campus populations during an emergency. Learn more about how you can start using InformaCast on your campus.




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