How to Measure ROI on an Emergency Notification System


Understanding a Difficult Measurement

When an organization purchases an emergency notification system, one of the questions they may have is: what is the ROI? On the surface, it can be a challenging question. It often doesn’t have a straightforward answer because it’s a tool that doesn’t have a direct impact on revenue.

Most organizations implement it for its safety and security abilities which can be difficult things to measure. In some cases, it works more as an insurance policy, and the true value can’t be gauged until it needs to be put to use. That can put security personnel in a tough spot when they are trying to convince other decision makers at their organization that emergency notification systems are important tools. However, in the blog post, we’ll look at a few ways organizations can measure their emergency notification system ROI.

Document Current Abilities

To start, any organization considering an emergency notification system should evaluate what processes, tools and procedures they currently have in place. The purpose of any emergency notification is to improve the speed and reach at which a message can be sent. Knowing how quickly a message can be sent and how many people and/or devices that message reaches are good starting benchmarks. Then, when the emergency notification system is implemented take a look at those same factors. If the system reaches more people more quickly than the old methods, that organization has already started to see a return on its investment.

Leverage What You Have

Another way to get the most out an investment in an emergency notification system is by connecting to other existing systems and devices. Some emergency notification systems have hidden fees because they require organizations that purchase their system to also purchase additional equipment to fully utilize the features it offers. A system that can connect with devices like desk phones, IP speakers, desktop computers, digital signage and other tools an organization already has in place offers a more positive return on investment.

Learn more about emergency notification system device integration

Track Business Continuity

If an emergency does occur, an organization may need to suspend operations. An emergency notification system can help get everything up and running again. By being able to reach every device quickly, operations can come to a full stop in less time. It can also be easier to confirm people’s safety and direct emergency personnel with features like message confirmation responses and 911 call alerting. With notifications that automatically launch conference calls, key personnel can gather in an instant to begin managing a response.

Once the situation has passed, emergency notifications systems can be leveraged to send an all clear. Security and administrative personnel can then review the response rate and examine downtime. Return on investment can be measured in lives saved, injuries avoided, and a decrease in the length of downtime.

Invest in the Right Solution

One of the best ways to ensure a strong ROI on an emergency notification system is to purchase the right solution. Many tools will claim they can perform certain functions, but unless the vendor can demonstrate those features, it can be difficult to know if the solution will work the way an organization needs it to.

Our emergency notification buyer’s guide offers all the answers and information an organization needs when looking to purchase an emergency notification system. Get details on what features to look for, how to compare similar solutions and questions to ask vendors to ensure your organization gets exactly what it needs.

Download the Emergency Notification System Buyer’s Guide




InformaCast Online Demo