In this featured piece by Commercial Integrator, Jim Grass, vice president of sales at Singlewire Software, discusses key opportunities in the mass notification category and how integrators can deliver value in the space. Grass reflects on how workforces have remained mobile and fluid since the pandemic, with a continuing trend toward “hoteling” workers who are not tied to a single space, which makes reaching people effectively during an emergency more difficult. He also points to the ongoing reality that organizations must be prepared to respond to serious workplace incidents.
Key Takeaways
- Jim Grass, vice president of sales at Singlewire Software, discusses mass notification opportunities in an interview with Commercial Integrator.
- Grass notes that post-pandemic workforces remain mobile and fluid, with a continuing trend toward “hoteling” workers who are not tied to a specific workspace.
- This mobility creates a communication challenge, since reaching dispersed or non-desk-based employees effectively during an emergency is harder than reaching a fixed workforce.
- Grass points to a continuing pattern of serious incidents in workplaces nationwide, underscoring why organizations need to be prepared to respond.
Original Story
In an exclusive interview with Commercial Integrator, Jim Grass, vice president of sales, Singlewire Software, reflects on key opportunities in the ascendent mass notification category and how integrators can deliver real value in the space.
At the outset of the conversation, Grass reflects on the state of the workforce today. Post-pandemic, workforces continue to be mobile and fluid, with a strong continuing trend of “hoteling” workers who are not tethered to a particular space. “Being able to communicate to those people effectively can be a challenge,” Grass acknowledges. Plus, we continue to see far too many unthinkable situations in workplaces across the country. Sadly, companies need to be prepared to deal with them.